This course introduces core digital concepts and practical applications on a beginner’s level. The syllabus will focus on the impact digital technology had on consumers engaging with brands and how organisations can acquire, engage and retain customers through digital media. Easy digestible sections cover the most common communication channels, from social media, search engine marketing like SEO/PPC and email marketing.
Course Overview
This course will help you gain an understanding of the ever-growing area of digital marketing. A focus of the UK Government is to improve basic digital skills and connectivity, but realise a lack of confidence and knowledge is difficult. Gain the essential digital marketing skills today.
Course Outline
1. What is digital marketing?
2. Search Engine Optimisation
3. PPC
4. Display Marketing
5. Email Marketing
6. Social Media Marketing
7. The Law and Digital Marketing
8. Measurement and Analytics